Our legacy began in 1962 when a 21-year-old polymer chemist named Joe Palcher invented a milky-white "miracle" formula to protect rubber, plastic and vinyl surfaces from UV radiation and ozone. Joe was an early pioneer in the defence of vehicles from the powerful and harmful effects of nature's elements.

Since then ARMOR ALL® has become the leader in car care innovation. With the development of a strong line of products, ARMOR ALL® further simplified the process of protecting your entire car. Our line of cleaners and washes, including ARMOR ALL® Multi Purpose Cleaner, ARMOR ALL® Glass Cleaner, and ARMOR ALL® Car Wash, has helped countless "Do It Yourselfers" clean their cars from top to bottom. ARMOR ALL® remains Australia's trusted market leader because of the results it produces and the satisfaction it gives car owners.

We have developed unique ARMOR ALL® formulations specifically for Australian conditions, and with locally based contract manufacturers the vast majority of ARMOR ALL® products are now made in Australia.

The quality of our formulations is matched by brilliant ergonomically designed packaging enhancing use and presentation.